This seriespresents to the viewer a collection of photo-montages captured throughout the NYC Transit System. They are a visual exhibit of subway billboards where layers have been ripped and peeled away by the masses, uncovering previous ad campaigns. The resulting arrangements consist of serendipitously revealed components of visual media language used by advertisers to sell a product or idea to the public.
The ephemeral nature of these uniquely individual montages is the driving force behind the use of a smartphone camera as an immediate and valid tool to capture such chance encounters. Once recorded, the social app Instagram is used specifically as a post-production editing tool to enhance brightness, contrast and saturation of color only. What is contained within the frame and seen by the viewer is untouched physically upon capture, or through any post production manipulation of form.
Each image framed is an installation in itself. They are each printed 16" x 16" on multiple layers of transfer film, using a white backboard as a vehicle of illumination. Each print is installed within an 18" x 18" white window mat and frame. They are intentionally presented within the confines of a formal gallery aesthetic as a visual comment on the appropriation of ‘vandalism’ and street art within the established art institution.