Subway Series...presents to the viewer a collection of photo-montages captured throughout the NYC Transit System. They are a visual depiction of subway billboards where layers have been ripped and peeled away by the masses, uncovering previous ad campaigns. The resulting arrangements consist of serendipitously revealed components of visual media language used by advertisers to sell a product or idea to the public.
Once the ephemeral nature of these uniquely individual montages are recorded, the enhancements made to the images are brightness, contrast and saturation of color only. What is contained within the frame and seen by the viewer is untouched physically upon capture, or through any post production manipulation of form.
The created arrangements showcased in this series represent collective statements made by the public at large. Whether through boredom or specific intent, they are visual reactions to the invasive presence of advertisement within our lives. “Culture-Jamming” and Ad-Busting movements beginning in the 1990’s purposefully vandalized and/or changed corporate logos within public places as a form of resistance to the influence of advertisement and the globalization of mass media. This series depict the continued use of the billboard not only as an activist canvas, but as artistic creations.